February 11, 2016 admin

Structure follows strategy, but culture eats strategy for breakfast

James Lewis on why it is vital that your culture changes to fit your strategy.

There are some key alignments that need to be made within any organisation wanting to achieve new things. In this case, it would be brands or agencies wishing to shift their thinking from old methods of engaging consumers (traditional media) to new and improved ones like digital content strategies and content marketing.

Many organisations think that by deciding on a strategy to pursue these new engagement methods, they have done enough! Not true. If your strategy is driving towards a new way of engaging consumers, it goes without saying that these organisations need to redesign their organisational design. After any new strategy has been embarked upon, it is crucial that the correct team of decision makers ask the question: How must the organisation redesign and rethink its internal structure to be optimally positioned to be able to deliver on this new strategy?

This is a question that is seldom asked or properly answered, or even if it is answered it is rarely implemented properly.

An even rarer and less likely question is this: Is our organisational culture healthy and mature enough to handle this new strategy and what work do we need to do to assess this?

So what generally happens?

We talk about the brave new world we see ahead of us and then we don’t follow through with the work required to reconfigure our businesses to be able to deliver on this vision of the future.

Talking about a new strategy and doing what you have always done is really a massive problem in today’s business world. Things are changing fast and there is much lip service paid to these changes, but underneath all of the modern language and grand strategic thinking is an old model which runs on old oil and this needs to be changed (before the engine blows up and dies). This holds many businesses back from getting into a new mode of existence, one in which improved understanding and delivery of consumer needs becomes paramount to the success of these organisations in the future.

Why does this happen then? Why is it that strategy is so often just a ‘waste of people’s time and effort’?

There are a variety of reasons for this and here are some of the more prevalent ones:

1) A new strategy is decided upon without engaging the right people, at the right time, in the right conversations.
2) The organisational leadership has not truly got to grips with the true meaning of the strategy in terms of what needs to change internally in order to positively affect the external.
3) Organisational culture that is built on negative- or fear-driven behaviours or, even worse, on passive resistance!
4) A fear of releasing old models of business which have been, or still are, very profitable, in favour of a ‘new way of doing things’. This is why so many growth projects fail. Why change a profitable, working model with something that might or might not be the right decision? What happens if we lose our core method of making money in the process?

I could go on, but I think these are enough for you to think about for now. Each one of the points mentioned above can and will stop any new strategy dead in its tracks, so be warned!

The telltale sign that your new strategy is going to be squashed is found in the cultural DNA of an organisation. How an organisation expresses itself and engages (with staff, customers, and the public) through a set of desirable or undesirable behaviours and practices, will determine more than anything else whether your new strategy will stand a chance of survival or not.

It is easy to have strategy meetings and to draw up amazing plans on how the future is going to be profitably harnessed by your organisation, however, it is not so easy at all to change a culture. This requires deep and tenacious work across every facet of the organisation and not just in your little ‘growth area’. It takes time and it often means pain and discomfort!

For people who are keen on driving new strategies within organisations that have been built over time in a certain way, you must ask yourself the question: Does this organisational culture reflect a mind-set in which new things and thinking can succeed?

It is the culture of an organisation more than anything else which determines the answer to these questions.

Structure follows strategy, but culture most definitely eats strategy for breakfast!

By James Lewis

Moschino propone le sue borse woolrich outlet online moda per lautunno inverno 2016 2017 e, in linea con lo stile del brad, troviamo dei pezzi unici! Piccole opere darte, a base diwoolrich outlet online materiali di prima qualit e forme innovative, come da tradizione della casa di moda, fondata nel 1983 da Franco Moschino. Lo stilista, mancato nel 1994,louboutin pas cher ha lasciato in eredit uno stile riconoscibile e linee inimitabili. Quando si dice Moschino, si sa gi che il capo che avremo davanti non sar moncler outlet online banale! Questo stesso concept applicato anche alle borse per la stagione fredda 2017. Il brand Moschino ha la giusta audacia e di certo lautorit per lanciare i trend,doudoune moncler pas cher non solo per seguirli, ma quelli 2017 ci sono tutti: gusto glam, richiami vintage anni 60 e 70 e lo stile british cittadino e metropolitano. MOSCHINO BORSE NUOVA COLEZIONE Partiamo dalle shopper, borse cittadine per eccellenza.doudoune moncler pas cher Moschino propone la versione con borchie glam dorate, in vera pelle di vitello e tracolla removibile e ampi manici. Il modello senza borchiedoudoune moncler pas cher ha il logo del brand in bianco e conserva le stesse caratteristiche della gemella glam. La linea abbigliamento Moschino doudoune moncler pas cher per lautunno inverno 2016 2017 ricca di eccentricit e capi particolari, come ci si aspetta dal brand Lo street style british che spopoler la doudoune moncler pas cher prossima stagione viene completamente reinventato dalla maison lombarda, che aggiunge dettagli inediti. Le stampe cartoon, ad esempio, i colori fluo, ipiumini moncler outlet richiami continui agli anni 90 rendono la collezione abbigliamento Moschino per la stagione fredda 2017 un caso inedito nel panorama delle linee che indosseremo dal prossimo autunno. Vediamo insieme le novit del catalogo Moschinopiumini moncler outlet autunno inverno 2016 2017piumini moncler outlet con foto e prezzi di tutti i capi. MOSCHINO NUOVA COLLEZIONE ABBIGLIAMENTO I capispalla Moschino da donna ci piumini woolrich outlet riportano subito al primo periodo degli anni 90. Giacche ampie, larghe, con stampe colorate fluo su toni autunnali e freddi, come il verde militarepiumini woolrich outlet e il grigio. Il cappotto Moschino con stoffa a pi colori ha unapplicazione che ricorda la camicia di flanella tipica dellera grunge, rossa a piumini woolrich outlet uadri neri. Il modello con laccio in vita riporta lo stesso motivo al centro del capo.